I¢m thrilled that we¢ve been publicly speaking about mobile RTB a lot recently. Jason Fairchild, our chief revenue officer, spoke at AdMonsters OPS Mobile last month, I joined a mobile monetization panel with the Application Developers Alliance earlier this month, and, recently, we issued a white paper analyzing the topic.
In addition to taking advantage of these instructive resources, you can also take a few minutes to view our latest webinar that I hosted with AdTruth, one of OpenX¢s mobile partners. Our webinar – When Device Recognition & Programmatic Buying Intersect – A Mobile World Where Everyone Wins – offers solutions to common mobile challenges and discusses the opportunities provided by universal device recognition.
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