Top-earning Dead Celebrities 2007, even in death, there can only be one King Options

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even in death, there can only be one King

The 13 legends in our seventh annual list of the Top-Earning Dead Celebrities grossed a combined $232 million in the past 12 months. Many are instantly recognizable one-name wonders (Elvis, Marilyn, Warhol) who still command attention worldwide, making them marketers' ideal pitchmen.

Indeed, all the members of this year's club are the lynchpins of enormously profitable--and growing--merchandising empires. Albert Einstein's name is used to peddle Baby Einstein DVDs. Theodor "Dr. Seuss" Geisel's books are a staple of every kiddie library on the planet. Hundreds of performances of "You're a Good Man, Charlie Brown" pad the portfolio of "Peanuts" creator Charles Schulz each year--as well as comic strips that are still syndicated daily in thousands of newspapers worldwide.

But even in death, there can only be one King. Reclaiming his top spot on the list is Elvis Presley, whose estate generated $49 million in the past year. CKX Entertainment (nasdaq: CKXE - news - people), the publicly traded firm which presides over the bulk of the Elvis empire (daughter Lisa Marie Presley retains a 15% stake) announced a massive overhaul of Graceland this summer, marking the 30th anniversary of the The King's death. Among the changes are a new hotel convention center, a state-of-the-art multimedia museum and a new, spiffier visitor's center.

The plans are already paying off: Revenues from Graceland were up 15% this year, to $35 million. And that doesn't include royalties generated from Elvis music, DVDs and licensing deals like the one struck with Cirque du Soleil for an Elvis-themed revue in Las Vegas.

Meanwhile, the brightest star of 2006 doesn't even appear on this year's list. Kurt Cobain, former frontman of grunge band Nirvana, debuted on the list in first place last year after his widow, Courtney Love, sold part of his song catalog for a reported $50 million. But while the deal opened the door for future ad dollars, Cobain's 2007 earnings weren't enough for him to stay on the list.

The Lucky 13

1. Elvis Presley
2. John Lennon
3. Charles Schulz
4. George Harrison
5. Albert Einstein
6. Andy Warhol
7. Dr. Seuss (Theodor Geisel)
8. Tupac Shakur
9. Marilyn Monroe
10. Steve McQueen
11. James Brown
12. Bob Marley
13. James Dean