Welcome Guest ( Log In | Register )

Reply to this topicStart new topic
> Openads: Is there a human element to programmatic trading?
post 19 Jun 2013, 11:33 PM
Post #1

yourforum Robot
Group Icon

Group: Private Members
Posts: 196629
Joined: 12-July 05
From: RSS World
Member No.: 125

Our CEO Tim Cadogan joined RampUp 2013 on a panel discussion about programmatic buying. The focus was on the trend that, increasingly, offline and online data is being used to inform publishers and advertisers about the value of digital advertising inventory. During the discussion, it was clear that inventory quality and brand safety are two of the most significant issues with programmatic buying and selling.

Tim and fellow panelists Jeff Green (CEO, The Trade Desk), George John (CEO, RocketFuel), and Joe Zawadzki (CEO, MediaMath), agreed that transparency is key and that the human element in programmatic buying can inform digital ad buys. Tim stressed that media buyers must “know what [they're] buying” and actively monitor their own publisher networks while remaining vigilant in defining whitelists, blacklists, and filters to protect their brands.

Take a look for yourself and learn how marketers are getting beyond the blackbox and reintroducing the human element to the programmatic equation.

RampUp 2013: Programmatic Buying from LiveRamp on Vimeo.

View the full article
Go to the top of the page
Bookmark this: Post to Del.icio.usPost to DiggPost to FacebookPost to GooglePost to SlashdotPost to StumbleUponPost to TechnoratiPost to YahooMyWeb
+Quote Post

Reply to this topicStart new topic
1 User(s) are reading this topic (1 Guests and 0 Anonymous Users)
0 Members:


RSS Lo-Fi Version Time is now: 20th January 2020 - 12:47 AM
Skin and Graphics by Dan Ellis and Anubis. Hosting by Forums & More 2005-2011.
InvisionGames - Your #1 Arcade Games Repository | AllSigs - Signatures for all | Rock Band + Guitar Hero = RockHero ! | The Remoters - Remote Assistance | FileMiners - You ask, We find