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> Openads: Monetizing Content for a Multiscreen Audience
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post 9 Aug 2013, 12:52 AM
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It seems like mobile metrics continue to be discussed in every article and at every turn. While users reach for their smartphones 150 times a day, mobile CPMs remain dramatically lower on mobile than desktop. It¢s no surprise that mobile presents a unique conundrum for publishers trying to capture their multi-screen audiences and monetize their content adequately. Last month, I hosted a session at AdMonsters OPS Mobile conference in New York to address this issue and other challenges in mobile monetization. One of the biggest limiting factors in mobile monetization is the lack of the cookie data available, something that our partnership with AdTruth works to solve as described by Laura Buchman, OpenX¢s Vice President of Publisher Solutions, in our co-hosted webinar on the intersection between programmatic buying and the multi-screen world. To learn more about this and other solutions, take a minute to view the presentation we developed below.

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