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> Openads: Today¢s Webinar: When Device Recognition and Programmatic Buying Intersect – A Mobile World Where Everyone Wins
post 24 Jul 2013, 06:54 PM
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This morning, James Lamberti, GM and VP at AdTruth, and I will host an exciting primer on the ever-changing, multi-screen, digital world. For too long digital advertisers and publishers have seen mobile as a dubious opportunity. As internet analyst Mary Meeker estimates, mobile represents a multi-billion dollar opportunity, yet too many publishers are not optimizing their ad inventory for mobile and a gap remains between time spent by consumers and ad dollars spent in mobile.

So how can publishers take advantage of this opportunity? How are OpenX and AdTruth using technology such as universal device recognition to deliver more effective mobile ad inventory with high quality mobile audiences? And how does Real Time Bidding (RTB) work for publishers on mobile devices?

Today¢s 11am PDT webinar, When Device Recognition and Programmatic Buying Intersect – A Mobile World Where Everyone Wins will introduce publishers to the mobile market, and address these and other questions. Attendees will also receive a copy of our co-authored whitepaper by the same name. With these tools in hand, publishers can progress in the right mobile direction. We hope you¢ll join us today and take a moment to download our latest whitepaper here. Digital media audiences are shifting to mobile devices and we¢re here to help publishers make this transition smoothly.

To join our free webinar at 11am PDT today, please click here.

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