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> Openads: Collaborating and Learning with our Customers: Vox Media Comes to Visit
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post 17 Jul 2013, 02:50 AM
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The digital landscape is undergoing tectonic shifts and a core component of OpenX˘s mission is to help our partners navigate these changes. Many of the partners who rely on our digital monetization technology are publishers that are focused on developing compelling content and unique experiences to engage their audiences. At OpenX, we believe we must work together to solve these challenges, especially in an environment where consumers are rapidly changing how they prefer to receive and digest content.

One of our partners is Vox Media, the publisher of SB Nation, The Verge and Polygon. Recently honored as the “Publisher of the Year” by Digiday, this valued OpenX customer is a true innovator in the digital advertising space. Last month, a team from Vox spent several days in our Pasadena headquarters meeting and working with their OpenX counterparts. Our entire organization gained useful perspective from this event in high-speed co-innovation and collaboration. Not only were we able to begin developing and building a new set of tools and features for Vox that are applicable across our entire customer base, we gained new insights into how Vox measures success for its business, thereby helping us support Vox and other innovative publishers in the future.

Special thanks to Ari Oberman from the OpenX Business Development team for organizing the hackathon and to the Vox team members who traveled to California to collaborate with us.

You can learn more about Vox˘s innovative approach to creating custom ad products and the Vox-OpenX hackathon here.

You can learn more about the Vox-OpenX partnership here:

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