Openads: From content management to monetization to multi-screen solutions: OpenX connects the dots |
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Openads: From content management to monetization to multi-screen solutions: OpenX connects the dots |
9 Aug 2013, 12:55 AM
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yourforum Robot Group: Private Members Posts: 196639 Joined: 12-July 05 From: RSS World Member No.: 125 |
Billboard and Journal Communications (publisher of Milwaukee Journal Sentinee and other news outlets) needed what all digital media publishers need for higher revenue: a partner to connect monetization and content. To achieve better sell-through rates, access to premium demand and a way to consolidate inventory management across screens on a single digital platform, both companies partnered with OpenX. Both companies experienced considerable revenue jumps: Journal Communications, in particular, consolidated their ad management onto OpenX¢s unified platform and ultimately saw their revenue performance increase by 425%. Recently, we spoke with Aaron Toynton, Director of Digital Marketing & Product Development, Journal Communications, and Steven Toy, General Manager, Billboard about their respective experiences partnering with OpenX. View the video below to learn how OpenX¢s platform has improved the value of their inventory and what it can do for you. Thanks to Aaron and Steven for taking time to catch up with us and share their stories with OpenX! View the full article |
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