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> Openads: OpenX helps Chitika expand its services
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post 14 Oct 2013, 05:00 PM
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Chitika has built one of the largest global networks in the digital advertising industry and has developed positive long-term relationships with its clients. The Company was looking to expand its offerings and bring new features and services to these customers. Because it allows Chitika to maintain its current relationships while extending its reach beyond its network and providing additional quality impressions for clients, programmatic buying was a natural choice.

To accomplish this transition, Chitika turned to OpenX and created a partnership that has seen revenues soar. In one case a Chitika customer saw a daily revenue jump of 500 percent through purchasing impressions on OpenX Ad Exchange. OpenX interviewed Chitika to learn more about this successful cooperation and how it has enhanced the advertisers’ experiences.

As Chitika’s Head of Real-Time Trading Desk, Michael Ouellette, observes that OpenX was a great choice for its efforts to expand into programmatic buying because of its speed, flexibility and professionalism. Because OpenX Ad Exchange could be integrated into Chitika’s existing platforms quickly, the digital media companyĘs new programmatic buying division was able to hit the ground running. With OpenX, Chitika maintains control of its brand and is able to select the right impressions for its customers to increase lead quality.

Learn more about the OpenX and Chitika partnership in our latest case study.

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