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> Openads: OpenX Product Updates
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post 4 May 2012, 05:24 PM
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Whether they help you make more money as a publisher or reach the right audience as an advertiser, our product updates give you a brief overview to some of the latest features and enhancements made to OpenX products. Speak with your account manager if you have any questions or support needs. All product updates will be available from Tuesday, May 8.

Reporting Improvements

Publishers will now be able to produce reports that summarize the performance of individual sites, ad units, days, ad sizes and buyers. Additionally, new ¡order pacing¢ report functionality for companion ads will display the correct number of total billable impressions. Finally, publishers are now able to download reports as they appear in their customized UI, thus excluding any columns they don¢t necessarily want to include, enabling direct reporting of the information you need.

Event-Level Feeds

For publishers using one or more event level feed, it¢s now possible for you to selectively enable each feed type (request, impressions, clicks, and conversions) and to set each to hourly or minute-by-minute levels of granularity.

Privacy Controls

Users who have enabled a universal privacy setting, known as do-not-track (DNT), will be treated as if they have actively opted out of any behavioral-style targeting. This includes any publisher or advertiser specific behavioral tracking but does not impact features such as frequency capping or conversion tracking. OpenX is committed to user privacy and now OpenX Enterprise users will have the option to obfuscate the user¢s IP address once it has been used for ad selection, to safeguard any personally identifiable information (PII) associated with the end user.

User Interface (UI)

Improved creative asset management now means that the account level management screens include additional columns of information about each new creative (file size, ad width, type, etc). The UI will also now include the name of the ad exchange that the publisher belongs to, eg. ¡OpenX Market¢.

Real-Time Bidding (RTB): New Attributes in Market Bid Requests

The Market Bid Request API will now include a ¡device¢ object that contains attributes that are specific to the end-user¢s device. The device object also contains a ¡geo¢ object that includes several new geographic attributes such as GPS lat/lon and city, enabling ads to be targeted to the right user at any chosen location.

Join the next OpenX Enterprise demo on Wednesday, May 16 at 11:00am (PST) to learn how you can take advantage of these new product enhancements. (Existing Enterprise users may join one of the regular training seminars; please check with your account manager for details.)

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