Openads: OpenX Webinar: Protecting the Health of the Digital Ecosystem |
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Openads: OpenX Webinar: Protecting the Health of the Digital Ecosystem |
17 Sep 2013, 12:30 AM
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yourforum Robot Group: Private Members Posts: 196639 Joined: 12-July 05 From: RSS World Member No.: 125 |
Programmatic buying is becoming increasingly popular within digital advertising channels, but questions are surfacing about the authenticity and value of each impression. Recent studies have shown that a material amount of Internet traffic is generated by bots and other non-human activity, while even more ads are considered non-viewable impressions. OpenX is taking a lead role in developing technology to address these issues. As part of our Traffic Quality webinar series, OpenX experts will examine the set of challenges facing programmatic buying, initiatives the industry is adopting and how OpenX has developed propriety software that takes a dual human and real-time approach to protect ad buyers. In this 45-minute discussion, we¢ll cover the following:
To join our webinar on Wednesday, Sept. 18, at 11 a.m. PDT, click here to register. View the full article |
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