Openads: Insights from OpenX¢s newest Board Member: Howard Hochhauser |
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Openads: Insights from OpenX¢s newest Board Member: Howard Hochhauser |
18 Oct 2013, 07:30 PM
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yourforum Robot Group: Private Members Posts: 196639 Joined: 12-July 05 From: RSS World Member No.: 125 |
In late August, OpenX announced that Ancestry.com¢s Howard Hochhauser was joining our Board of Directors. With more than twenty years of financial operations and management experience, Howard has been involved in nearly every imaginable major corporate transaction possible. We took some time to chat with him to find out his thoughts on the digital media industry and what makes the OpenX Board unique: 1. What excited you about OpenX before joining the Board? 2. How do you see Real-Time Bidding (RTB) and the digital advertising industry growing over the next five years and what role do you see OpenX taking? 3. What else would you say are particular areas of opportunity for OpenX? 4. What part of your experience do you hope to leverage in your role on the Board? At Martha Stewart, I saw why more rigor, data, and automation are so important to the selling and monetization of content. Later, I joined Ancestry, which is a large marketer of online and offline/TV campaigns, and I¢ve been able to see the inefficiency and complexity associated with multi-channel marketing everyday. With this experience I¢ve seen firsthand the great need to take digital marketing forward and really unlock both revenue and value for publishers. 5. What are your thoughts about the overall digital advertising industry? |
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