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> Openads: ¡Crushing Your Revenue Goals¢ at AdMonsters Publisher Forum
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post 2 Mar 2012, 09:29 PM
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Following IAB¢s Annual Leadership Meeting this week, OpenX continues its presence at key industry events with a speaking slot at the AdMonsters¢ Publisher Forum in Palm Springs, California. The event kicks off this Sunday evening, March 4, at the Hotel Zoso.  OpenX CEO, Tim Cadogan, will be addressing all attendees on Tuesday morning, March 6, and his topic will be “Crushing Your Revenue Goals.” Tim will also discuss our recent acquisition of SSP LiftDNA, and how our combined capability now offers the world¢s first fully integrated ad revenue platform. For the first time, publishers can take advantage of an integrated ad server, ad exchange and a yield optimizer all within a single platform. No one else in the world offers this approach.

Later the same morning, OpenX GM, Enterprise, Eric Rosenthal, will speak with VP of LiftDNA, Sam Cox, during two back-to-back break out sessions going into greater depth around this recent acquisition. If you plan to be at AdMonsters, make sure you join these sessions and learn more about LiftDNA by OpenXâ„¢ and how it leverages insights into inventory pricing at the source where it is created, allows all demand channels to compete in the same place and reduces system latency and discrepancy, ultimately making you more money for your online inventory. Our Q&A discusses the approach in further detail.

If you can’t make it to Palm Springs, you can follow OpenX¢s conversations on Twitter with the hashtag #pubforum. You¢ll also be able to join in beautiful (and hopefully snowy!) Deer Valley, Utah for the Digital Publishing Summit from March 25-27.

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