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> Openads: The 2012 IAB MIXX Awards
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post 5 Jul 2012, 10:21 PM
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The 2012 IAB MIXX Awards

 

The international IAB MIXX Awards recognize the best in interactive advertising with awards covering mobile advertising, brand awareness and positioning, and 25 other categories distributed between individual pieces of content and broader campaigns.

The Interactive Advertising Bureau (IAB) is one of the most respected institutions in the advertising industry dedicated to the growth of interactive advertising, and for evaluating and recommending standards and practices for the interactive market. The ¡Rising Stars¢ initiative which OpenX supports is just one example of the IAB¢s work to raise the standards of the industry. Considering the more than 500 leading media and technology companies that make up the IAB are responsible for selling 86% of online advertising in the U.S. an IAB MIXX Award is one of the most prestigious ways to gain recognition for achievements in interactive advertising.

The entry deadline is Friday, July 20. All entries are judged by an independent panel of highly acclaimed thought leaders in advertising – advertising agency executives, marketers and major media company leaders, and chaired by Nick Law of R/GA. The winners are presented, in olympic fashion, with a gold, silver or bronze level award.  Finalists and winners will be invited to attend the IAB MIXX Awards Gala on Tuesday, October 2, (during New York Advertising Week) at the Crowne Plaza Hotel in New York.

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