“Link building” is a bad word to most SEOs and online marketers. If you˘re an agency who does link building, you get fired by your clients. If you˘re an in-house SEO who does link building, you get fired from your company. If you do link building, your site gets hit with a penalty. However you slice it, link building is evil incarnate in the world of search engine optimization. Or is it? It seems to me as if SEOs have to tow the party line. “Link building is evil” and therefore, SEOs must act in like they believe link building is […]
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